ALBANY -- Readers of The Albany Herald may be shocked on Dec. 29 when they find the newspaper a bit more fruitful than usual.
As part of an advertising promotion to generate funds for the United Way, the Dec. 29 edition of The Herald will be peach-colored.
"We are going to have a peach of a paper that day," said Tami Abbott, advertising director for The Herald. "Every last page will be peach."
Abbott said the color was chosen to highlight the significance of the campaign. The Herald will donate portions of the revenue gained from advertisements that day to the United Way.
"Advertisers can purchase ad space on behalf of the United Way," she said. "A small logo of the United Way will be included in the ad to show that the specific advertiser supports the United Way."
Advertisers who purchase ads on behalf of the United Way will also get the chance for their ads to run again in January editions of The Herald at a reduced price.
"It's an effort to drum up attention and awareness for the United Way and all the important services they provide to the community," Abbott said.
In addition to donations, volunteers from The Herald will also have a table at the Albany Mall on Dec. 29 and will be accepting donations on behalf of the United Way.
Abbott said advertisers have until Thursday to request an ad in the Dec. 29 edition of The Herald.
"They (businesses) can call me directly or they can have their representative contact us if they wish to participate," she said.
Abbott can be reached at The Herald at (229) 883-9398.
She said The Herald has no specific goal in mind as far as ad donations.
"We are just trying to give as much as we can," Abbott said. "It's for a good cause and for a great organization."