Elements Coffee opens downtown franchise

Photo by Avan Clark

Photo by Avan Clark

ALBANY -- Java is once again flowing in downtown Albany.

Elements Coffee officially opened its doors Tuesday on North Jackson Street across the street from the Cookie Shoppe in a move that co-owner Calvin King says he hopes will ad not only something interesting downtown but something to benefit the city as a whole.

"We're here to benefit the community," King said, as a steady stream of customers passed through the doors. "We're big believers in downtown and like the idea of having something different and interesting here."

King, along with his brother, decided to move the store downtown when the establishment that formerly occupied the space, Brown Bean Coffee, moved into the Northwest Library.

"Well, we saw a need that we thought we could fill," King said. "And judging by the folks, it looks like we will fit in nicely, I hope."

Manager Wendell Brooks, who used to work at Brown Bean when it was occupying the Jackson Street property, said he's recognized several people come in who were longtime customers of the Brown Bean.

"It's a great situation for us because people associate this place with a coffee shop, and I've had people tell me they've been waiting for us to open," Brooks said.

Open until 7 p.m., Elements employees are hoping word of mouth spreads throughout the area to boost foot traffic.

Students and service personnel with valid IDs get 10 percent off purchases. In addition to coffee, the restaurant specializes in soups and sandwiches and offers traditional coffee-shop fair like danishes and scones.

Looking forward, Brooks said his plan is for the establishment to offer breakfast soon.