0

Looking Back Jan. 24

In 1882, the Procter & Gamble Company advertised its Ivory Soap as "99 and 44/100 percent pure." Literally thousands of advertising slogans have been written since that time.

How many of the following slogans can you identify?

1. "The scientific answer to the handkerchief."

2. "Always a bridesmaid, but never a bride."

3. "The greatest tragedy is indifference."

4. "Ring around the collar."

5. "I dreamed I had the world on a string."

6. "The champagne of bottled beer."

7. "The cat who doesn't act finicky soon loses control over his owner."

8. "Strong enough for a man, but made for a woman."

9. "Look Ma, no cavities!"

10. "Follow my nose, it always knows."

11. "No more tears."

12. "Kills germs and soothes pain on contact."

13. "It's not nice to fool Mother Nature."

14. "Put a tiger in your tank."

15. "When you care enough to send the very best."

16. "You can trust your car to the man who wears the star."

17. "His master's voice."

18. "You'll wonder where the yellow went when you brush your teeth with ----------."

19. "Why don't you pick me up and smoke me sometime?"

20. "------------ gets you so clean your mother won't know you."

21. "Nothing is better for thee than me."

22. "I can't believe I ate the whole thing."

23. "We're No. 2. We try harder."

24. "Iron is its middle name."

25. "The best to you each morning."

26. "Like getting a brush in a bottle."

27. "If he kissed you once, will he kiss you again?"

28. "Does she or doesn't she? Only her hairdresser knows for sure."

29. "Baseball, hot dogs, apple pie and ------------."

30. "The beer that made Milwaulkee famous."

31. "Good to the last drop."

32. "The most trusted name in news."

33. "We bring good things to life."

34. "Comparison with the living artist reveals no difference."

35. "Lifts and separates."

36. "The sweet you can eat between meals without losing your appetite."

37. "Think outside the bun."

38. "Kills bugs dead."

39. "See what brown can do for you."

40. "Ask the man who owns one."

41. "The toughest job you'll ever love."

42. "Three million a day." (1917)

"Six million a day." (1925)

43. "I liked it so much I bought the company."

44. "The quicker picker upper."

45. "You're soaking in it."

46. "Just slightly ahead of our time."

47. "He likes it! Hey, Mikey!"

48. "Exhilarating, Invigorating, Aids Digestion."

49. "A great weekend in every box."

50. "We cool off hot towns."

Answers: 1. Dristan 2. Listerine 3. American Red Cross 4. Wisk 5. Maidenform 6. Miller Beer 7. 9 Lives Cat Food 8. Secret (deodorant) 9. Crest Toothpaste 10. Fruit Loops 11. Johnson's Baby Shampoo 12. Bactine 13. Chiffon (margarine) 14. Esso 15. Hallmark 16. Texaco 17. RCA Victor 18. Pepsodent 19. Muriel Cigars 20. Mr. Bubble 21. Quaker Oats 22. Alka-Seltzer 23. Avis Rental Cars 24. Geritol 25. Kellogg's Frosted Flakes 26. Breck Shampoo 27. Certs 28. Miss Clairol 29. Chevrolet 30. Schiltz 31. Maxwell House 32. CNN 33. GE 34. Edison Records 35. Playtex Cross-Your-Heart bra 36. Milky Way 37. Taco Bell 38. Raid 39. UPS 40. Packard (1925) 41. Peace Corps 42. Coca-Cola 43. Remington 44. Bounty 45. Palmolive Dish Liquid 46. Panasonic 47. Life Cereal 48. Pepsi 49. Bisquick 50. RC Cola (1970)

Fill in the blank(s) in these advertising jingles.

"My dog's bigger than your dog

My dog's bigger than yours

My dog's bigger cause he gets ----------

My dog's bigger than yours..."

" ------------, a little dab'll do ya,

------------, you'll look so debonair!,

------------, the gals'll all pursue ya!,

They'll love to run their fingers through your hair"

"If it says --------, ----------, ----------

on the label, label, label.

You will like it, like it, like it

on your table table table."

"Who walks the stairs without a care

It shoots so high in the sky.

Bounce up and down just like a clown

Everyone knows it's --------.

"Ask any mermaid you happen to see, What's the best tuna? -----------."

"----------, the San Francisco Treat

----------, the flavor can't be beat

One pan, no boiling, cooking ease

A Flavor that is sure to please

----------, the San Francisco treat!"

(Ding, Ding)

Answers (in order): Ken-L-Ration , Brylcreem, Slinky, Chicken of the Sea, Rice-a-Roni

Cigarette advertising was everywhere at one time. Can you name the cigarette being advertised with the following slogans?

1. "Outstanding! And, they are Mild!"

2. "No wonder so many doctors now smoke and recommend King-Size ----------."

3. "For digestion's sake - Smoke --------."

More doctors smoke -------- than any

other cigarette."

4. "It's what's up front that counts."

5. "You can take it out of the country, but you can't

take the country out of it."

6. "I'd rather fight than switch."

7. "A silly millimeter longer."

8. (L.S.M.F.T.) -"-------/Means Fine

Tobacco"

9. "Not a cough in a carload."

10. "You've come a long way, baby."

Answers: 1. Pall Mall 2. Viceroy 3. Camel 4. Winston 5. Salem 6. Tareyton 7. Chesterfield 8. Lucky Strike 9. Old Gold 10. Virginia Slims