ALBANY, Ga. -- The CEO of LifeLock Inc. puts his name and Social Security number in full-page newspaper ads, on trucks and in television commercials, daring anyone to steal his identity.
Thieves successfully used Todd Davis' information 13 times in the last five years, Davis, CEO of the Tempe, Ariz., identity theft protection company, said in an e-mail to The Albany Herald.
Apparently the last successful attempt came from a resident on Albany's West Waddel Avenue, where the Albany Police Department has sought a female in connection with the identity theft, said APD spokeswoman Phyllis Banks.
"Davis reported it in Arizona in 2008, and the police gave us their information," Banks said. "We are looking for a person of interest in the case."
Details on the case are sketchy at best. Banks would not release the name of the female the police would like to interview because she might be innocent.
Albany police caught the case after someone in the city used Davis' name and social security number to open an account with AT&T/Cingular and racked up $2,390 in charges on the account, according to the Phoenix New Times.
When the bill went unpaid, AT&T gave it to a debt collection service, which got Davis a note on his credit report. Previously, Davis' identity had been used in various places such as New York City and in Texas to rack up other debts for more than $2,800.
Davis isn't out any cash, but the companies such as AT&T that accepted the fraudulent identifications are. He said that some of the successful attempts were not true identity thefts, but false entries on his credit files by people with similar names and different addresses.
"In each of these cases, our member services team performed the same service it would for any LifeLock member," Davis said in the e-mail. "I was never out any money. I was saved many hours of invaluable time, and my credit report has been corrected."
On March 9, the Federal Trade Commission said that LifeLock had to pay $12 million to settle a complaint that alleged the company falsely advertised its services, the website of the Arizona Republic newspaper, azcentral.com, reported.
"While some may want to focus on old news or events from years ago," Davis wrote, "LifeLock has been leading the industry by continuously developing new and innovative proactive solutions, educating thousands of law enforcement officials and assisting victims."
LifeLock stopped using Davis' Social Security number in its advertisements, said Tami Nealy, senior director of corporate communications.
"We stopped using Todd Davis' Social Security number in our advertising more than nine months ago due to the launch of a new media campaign," Nealy said. "In September 2009, LifeLock launched a new campaign focused on the stories of LifeLock members and their past experiences with identity theft prior to joining LifeLock."