Herald 'thinks pink' for cancer

ALBANY, Ga. -- A breast cancer diagnosis is something that eventually impacts almost every family whether it be a wife, mother, grandmother, aunt, sister, daughter, friend or neighbor.

In light of that, The Albany Herald is contributing in the efforts to battle the disease.

The Herald's Sept. 30th edition will be published on pink paper in recognition of October being Breast Cancer Awareness Month. A percentage of advertising revenue from that day will be given to the Southwest Georgia Cancer Coalition.

"We had an idea that, in preparation for Breast Cancer Awareness Month, it would be appropriate to do something bold," said John Hetzler, general manager of The Herald.

The newspaper's website, www.albanyherald.com, will also have a pink background that day, Hetzler said.

"We are just so pleased to have the opportunity for The Herald to do this for us," said Cancer Coalition CEO Diane Fletcher. "Breast cancer is a very common cancer. It touches virtually every family. Anything we can do to arrange awareness provides an opportunity to fight the disease and beat it.

"We would think the community would be interested in supporting (this effort)."

Money donated to the coalition stays in the area specifically for Southwest Georgia cancer patients and their families, Fletcher added.

The pink paper will be more expensive to produce, but the general manager said he felt it would be worth doing -- and that he would expect an overall positive response.

"We thought it was a worthwhile cause," Hetzler said. "If it changes one life, it's worth it. It seems like it could make a difference."

Hetzler also said he would anticipate doing the pink paper campaign on an annual basis.

"I think it would make sense," he said. "It's worth the time and the trouble to do this."

The Herald did a similar campaign in December 2009 when the publication was printed on peach-colored paper to help raise funds for United Way of Southwest Georgia. This resulted in the publication making a $5,000 donation to the organization.