After 30 years, Amy's Hallmark Store in the Albany Mall is closing on Monday. Mall officials say they are on the lookout for a replacement tenant. (Dec. 28, 2012)
ALBANY, Ga. -- One of the mall's oldest continuous tenants is packing up shop and closing its doors, mall officials say.
Amy's Hallmark store has been in operation for nearly 30 years inside the Albany Mall but will close Jan. 27., mall spokesperson Debra Rowe said.
A clerk at the store couldn't answer why the store was closing, only confirming that it would be closing.
Rowe said that the mall's leasing staff is continually searching for tenants to fill the mall's open spaces.
"They're always working to find new stores to bring into the mall," Rowe said.
According to its website, Hallmark has no other stores within a 50-mile radius. The greeting card, gift and holiday ornament retailer is struggling to remain relevant in an age when Internet-based greeting card distributors have become the epitome of personalization and convenience.
A 2011 Los Angeles Times piece points to the decline of the conventional greeting-card market.
"In the Internet age, with electronic greetings of all kinds now available, sales of traditional greeting cards have been on a long, gradual decline. In 1995, the national Greeting Card Assn. boasted that 2.7 billion Christmas holiday cards would be sold that year. This year, that number has dropped to 1.5 billion cards."
The newest addition to the mall includes the China Shuttle, a new chinese food restaurant near the mall's main entrance.