Each week Albany Herald researcher Mary Braswell looks for interesting events, places and people from the past. You can contact her at (229) 888-9371 or firstname.lastname@example.org.
In times gone by, campaigning for the office of president kicked into high gear after the party conventions. It seems now as if the presidential campaign trail has no end! This week, take a look back at campaign slogans through the years
• In 1824, Andrew Jackson won more popular votes than any candidate in a four-way race but no candidate won the majority of electoral votes. The U.S. House of Representatives gave the presidency to John Quincy Adams. Four years later, “Let the people rule” catapulted Jackson to victory.
• John C. Fremont used his name as a part of his Republican campaign in 1856. “Free land, free soil and Fremont” expressed his opposition to the expansion of slavery, known as free soil. Fremont lost the election but his goals of freeing slaves and free land (through the Homestead Act) were fulfilled by the next Republican to run, Abraham Lincoln.
• Detractors of Grover Cleveland shouted “Ma, ma, where’s my pa?” In 1884, reports surfaced of the Democratic presidential candidate’s illegitimate child. After Cleveland won the White House by defeating James G. Blaine, his supporters responded, “Gone to the White House, ha, ha, ha.”
• Ironically, Woodrow Wilson’s campaign slogan in 1916 was , “He kept us out of war.”. Wilson was re-elected and the following year brought the U.S. into the war.
• From the 1920 election, Warren Harding promised a “return to normalcy” following World War I, a post-war recession, a red scare and massive labor unrest.
The Federalists (1824)
The Vegetarian Party (1948)
The Farm Labor Party (1920)
The Republicans (1860)
2 total votes.
• “A chicken in every pot and a car in every garage” is identified with Herbert Hoover’s 1928 campaign. The actual quote was “and a car in every backyard.”
• Republican Wendell Willkie’s slogan against Franklin Delano Roosevelt in 1932 was “No third term.” Wilkie also used the slogan “We don’t like Eleanor either.”
• It was in 1956 that Adlai Stevenson used the slogan “Vote Democrat, the party for you, not just a few.”
• In his 1960 run for president, Richard M. Nixon used a variety of slogans including, “Win with Nixon,” “I’m for Nixon” and the catchy phrase, “Click with Dick.”
• Barry Goldwater’s 1964 campaign slogan, “In your heart, you know he’s right,” did not help at the polls. The retort from the opposition was, “In your guts, you know he’s nuts.”
• The eventual winner by a landslide in 1964, Lyndon B. Johnson declared to American voters, “The stakes are too high for you to stay at home.”
• George Wallace, the American Independent Party presidential candidate in 1968, asked voters to “Stand up for America.” Wallace ran on a platform that favored racial segregation and tough ant-crime measures.
• Norman Herwood is credited with authoring this slogan for Richard Nixon in 1968: “This time, vote like your whole world depended on it.”
• “Come home, America” was a slogan used by George McGovern in 1972. The campaign advocated bringing America troops home and ending the Vietnam War.
• Ronald Reagan supporters saw his 1984 re-election slogan, “It’s morning in America” as a reflection of a renewed confidence among American people.
• As Walter Mondale faced Gary Hart in the 1984 Democratic primary, he borrowed the line, “Where’s the beef?” from Wendy’s restaurant commercials. Mondale won the party nomination.
• Jesse Jackson ran in the 1984 and 1988 Democratic primaries. This candidate encouraged Americans to “Keep hope alive.”
• In 1988, running on the Republican ticket, George H.W. Bush advocated a “kinder, gentler nation.” The goal was to differentiate himself from his predecessor Ronald Reagan, whose domestic policies were sometimes viewed as cold-hearted.
• Among Bill Clinton’s numerous slogans in 1992 were “It’s time to change America,” “For people, for a change” and “Don’t stop thinking about tomorrow.”
• A frequent slogan and talking point for Democratic presidential candidate John Edwards in 2004: “There are two Americas.”
A few more
“We Polked you in 1844, we shall Pierce you in 1852” — Franklin Pierce, 1852
“Don’t swap horses in midstream” — Abraham Lincoln, 1864
“Vote as you shot” — Ulysses S. Grant, 1868
“Grant us another term” — Ulysses S. Grant, 1872
“Four more years of a full dinner pail” — William McKinley, 1900
“In Hoover we trusted, now we are busted” — Franklin D. Roosevelt,1932
“ Let’s get another deck” — Alfred M. Landon,1936
“Roosevelt for ex-president” — Wendell L. Willkie,1940
“Dewey or don’t we” — Thomas Dewey,1944
“Don’t let them take it away” — Harry Truman,1948
“ A time for greatness” — John F. Kennedy,1960
“I’m a Ford, not a Lincoln” — Gerald Ford,1976
“Not just peanuts” — Jimmy Carter,1976
“Are you better off than you were four years ago?” — Ronald Reagan,1980
“Teddy is ready” — Edward Kennedy,1980
“A cure for the blues” — Bill Clinton,1992
“Yes, America can” — George W. Bush, 2004
“Yes, we can!” — Barack Obama, 2008
“Restore America now” — Ron Paul, 2012