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Target renovations feature ‘PFresh’ concept

Andre Brown, team leader at the Albany Target store, said that after the current renovation, customers will able to purchase more grocery items including fresh fruits and vegetables, frozen foods, wine and beer.

Andre Brown, team leader at the Albany Target store, said that after the current renovation, customers will able to purchase more grocery items including fresh fruits and vegetables, frozen foods, wine and beer.

ALBANY, Ga. — The Target store on Dawson Road has

been in renovation for nearly three weeks, according to store team leader Andre Brown. When the work is finished, the familiar landmark will have plenty more to offer.

Brown said that even though total square footage of the facility will remain the same, the store will feature a more complete selection of general grocery items.

“The PFresh concept is what Target settled on for this store,” Brown said. “We won’t be offering so much as in a Super Target, but a lot more than what we’ve done in the past. Corporate has been moving away from the Super Target idea.”

The Albany facility had been categorized as a “general merchandise” store, but Target customers will soon be able to purchase a full line of fresh fruits and vegetables, as well as meats, frozen foods, wine and beer. Total food items sold in the store will rise “ten fold,” Brown said.

According to Brown, even though many departments will experience a degree of tightening, or shrinkage, none of the current lines will be eliminated and customers will continue to find what’s been carried in the past.

“You may not see so many total items on display at once,” Brown said, “but between our constant ‘just in time’ restocking system, and more efficient placement, customers will almost always find the things they’re looking for. We get three trucks a week from our Tifton warehouse so there’s no need in filling up the floor.”

Brown is certain, he said, that current customers will appreciate the opportunity for increased “one stop shopping” through the increased availability of common grocery items. He said he also expects to add a new crop of customers who have never shopped regularly at Target.

“We’re here to compete,” Brown said. “And what we’re doing is providing what our customers have asked us for. I have no doubt that sales will increase as shoppers take advantage of the additional convenience.”

According to Brown, a part of the renovation goal is to provide a more modern and “open” design style while increasing efficiency and visibility. Brown said that new tiles and carpet would be installed in the store as needed to improve the appearance.

Brown also said the exterior of the store would receive an upgrade.

“Most Target stores have the trademark red balls in front,” Brown said. “The balls are the modern day standard and will help us be more identifiable as a Target store.”

Brown said the renovation will be completed before the scheduled grand opening on March 25.

Comments

whattheheck 2 years, 3 months ago

One feature of shopping at Target that I have enjoyed is the lack of "clutter" provided by its wider, well maintained isles. However, one of Target's shortcomings has always been its perceived unwillingness to staff check-out lanes. With emphasis on more groceries, I question whether shopping at Target will change for the better .

Can the grocery area be increased "ten fold", and a more "open" store also result, without losing choices customers want? When you put five pounds of sugar in a four pound bag, it generally creates a space problem. And not being full service", it clearly can't compete with Publix next door as a one-stop grocery store.

Shopping at the Ledo Wal-mart has become more "tolerable". Although still not a "pleasant" experience, it has gone in the other direction with wider isles, less clutter--and sometimes more checkout lanes open. So, Target may find that new customers are needed to replace those who may now choose to shop elsewhere.

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Shinedownfan 2 years, 3 months ago

This doesnt say anything about the Pizza Hut they are adding. They also need a Starbucks. The Target by my dad's house in Tallahassee has a Pizza Hut and a Startbucks. Something for my kids and something for me! I love Target! I will always shop there (get 5% off on all purchases with my Target Visa). I'm just gonna hate it thru the construction time. I will be counting down till March 25th!

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