Buffalo Wild Wings Grill & Bar gave “free wings for a year” to the first 100 customers through the door Monday. According to General Manager Jermaine Moncur response to the opening of the famous sports bar was “better than expected.”
ALBANY — Now that’s a warm reception.
The management of Buffalo Wild Wings Grill & Bar had in mind a powerful kickoff to their opening day on Ledo Road, and so they offered “free wings for a year” to the first 100 customers in the door Monday morning. Between 150 and 200 dedicated souls picked up the chicken gauntlet, according to General Manager, Jermaine Moncur, heading up as early as 10 a.m. Sunday — a full 24-hour wait for their assumed rewards.
“Not everybody got the wings,” Moncur said, “but I think most of them were there for the fun of it anyway, and we raffled off 15 more coupon sets.”
According to Moncur, suffering of the faithful was lessened by portable toilets, free food and entertaining games throughout the day and night. Those who prevailed won six wings a week for 52 weeks, awarded in coupon form.
“We all had fun,” Moncur said. “It was like a tailgate party. There were people there as young as two years, and as old as — I can’t begin to tell you.”
Earlier promotions for the opening of the sports bar included invitational dinners, Moncur said, to friends and family of management and to some members of the community. All for the purpose of spreading the word. The big day itself was “right on point,” according to Moncur.
“It was better than we expected,” Moncur said. Everyone welcomed us with open arms and we were prepared for everything.”
Moncur said he “doesn’t have a clue” as to accurate attendance figures, but knows for sure there were “thousands” of people from their 10 a.m. opening all the way until closing. Although the nationwide franchise is known generally as a “sports bar,” Moncur said by choosing their spot, customers can easily downshift to a lower-key, family kind of atmosphere.
“It’s a sports bar that’s family-friendly,” Moncur said, calling off a variety of menu items, including ribs, wraps, flat breads and salads.
“Don’t forget our famous wings,” Moncur said, “From sweet barbecue to our signature ‘Blazin Sauce.’ ”
Buffalo Wild Wings was founded in 1981, according to corporate sources, by two Ohio friends homesick for their Buffalo, N.Y., style wings. The pair named their first restaurant Buffalo Wild Wings & Weck. A curious trip to the dictionary reveals that “weck” is short for “kummelweck,” a roast beef and horseradish sandwich specific to the Buffalo area. According to Barbie Giusto, regional manager, the sandwich is no longer available.
Corporate offices for the restaurant are in Minneapolis. While many local Buffalo Wild Wings are franchise operations, this one is company-owned, said Giusto.
Buffalo Wild Wings Grill & Bar is located at 2822 Notttingham Way in the Walden Place shopping complex.