Rashelle Beasley, manager of the Albany Convention and Visitors Bureau said she and her team were excited about the progress of promoting Albany as a “destination,” during a travel rally Tuesday. New developments include video commercials and a lengthy segment in “Sentimental Reflections,” a video magazine.
ALBANY, Ga. — A number of the city’s travel and tourism workers gathered for a rally at the Albany Welcome Center Tuesday to cheer the progress of the area’s tourism industry and to hear about the work that’s being done.
A part of the 29th annual National Travel and Tourism Week, U.S. Travel Rally Day is held in more than 75 cities throughout the nation, according to Albany Convention & Visitors Bureau officials, to address the impact of tourism.
“Travel and tourism supports 14.4 million jobs, including 1,980 right here in Albany,” said Rashelle Beasley, manager of the Albany CVB. “We are rallying today to celebrate the benefits of travel in our community, and we’re letting our elected officials and local citizens know that a vote for travel is a vote for Albany, Georgia.”
Speaking at the event, new Albany Area Chamber of Commerce President/CEO Chris Hardy said, “As a community, we rely heavily on travel and it is because of all of you in attendance today that Albany has grown to be a destination for people from all over the world.”
According to Hardy, travel and tourism is one of America’s largest industries, employing more than both the insurance and auto industries.
In her address to the travel workers, Beasley said that since the Albany CVB’s interactive website was launched in February of 2011, it has won a gold “Addy” award presented by the Montgomery Advertising Federation. The agency which created the website is located in that city.
Beasley also said that coming up is an Albany phone app, downloadable for the Droid, iPhone and iPad. The app will be interactive not only for attractions, restaurants and local hotels, but will also be capable of directing users through Google GPS maps.
Attendees viewed new video commercials promoting Albany with quick-cut images of oak-lined streets, the Flint RiverQuarium, Chehaw and other area attractions. The commercial’s theme was “Discover Albany at Your Own Pace.” Beasley said the commercials could be sized for various media, including television, Internet or YouTube.
“We’re very excited about this,” she said. “I think it portrays Albany in the best light. I don’t think we missed anything.”
Beasley also described “Sentimental Reflections,” a video magazine that includes a 26-minute segment about Albany.
“This is a great thing for Albany,” Beasley said of the no-cost, unsolicited video exposure. “The company contacted us, and you can check it out at the library or order it online. Albany was featured in a segment called ‘off the beaten path.’ At the CVB, we’re doing something different every year, and we really do believe in Albany as a destination.”