As of Thursday, September 6, 2012
© Copyright 2013
Albany Herald
FILE- This Wednesday, Sept. 28, 2011 file photo shows the Kindle Fire at a news conference in New York.
SANTA MONICA, Calif. — Amazon is updating its Kindle Fire tablet computer as it steps up competition with Apple's iPad.
It will cost $159, down from $199 for the old model. It will start shipping Sept. 14.
Amazon also refreshed its line of stand-alone e-readers.
The Fire is an effort to take a larger share of a tablet computer market dominated by Apple's iPad. It could help Amazon.com Inc. boost sales of digital goods such as e-books and movies.
The announcement was made at a former airplane hangar in Santa Monica, Calif.
Amazon has pursued the strategy of selling lower-priced tablets at razor-thin, if any, profit margins in order to boost sales of digital items from its online store. The Kindle Fire has a smaller screen than the iPad.
More like this story
- Amazon unveils tablet, targets iPad ( September 28, 2011 )
- Apple plans tablet event ( February 23, 2011 )
- Apple: Steve Jobs resigning as CEO ( August 24, 2011 )
- Steve Jobs dead at 56 ( October 5, 2011 )
- Dougherty schools buying 120 iPads ( August 24, 2011 )
Comments
Use the comment form below to begin a discussion about this content.
Sign in to comment
Or login with:
OpenID