ALBANY, Ga. -- For the third year, The Albany Herald has gone pink as part of an annual effort to support breast cancer awareness.
The "pink paper" is being printed ahead of Breast Cancer Awareness Month, which starts Monday.
A percentage of the advertising proceeds from today's edition will be going to the Cancer Coalition of South Georgia.
On the last Thursday in September since 2010, in addition to the paper being printed a different color, there have also been one-inch logos denoting support for the cause appearing throughout the paper. That has continued this year, with ribbons visible throughout today's advertisements.
The publication's website, www.albanyherald.com, is also pink today.
The proceeds raised will be going into the organization's public outreach efforts, officials with the Cancer Coalition say.
Breast cancer, while more common in women, has been known to impact men as well. The National Cancer Institute estimates 226,870 new cases in women, and 2,190 in men, for this year. At the same time, 39,510 women were expected to succumb to the illness, along with 410 men.