As of Tuesday, March 12, 2013
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The Blue Star logo is designed to make people aware of colorectal cancer, a leading cause of death in men and women.
ALBANY, Ga. -- Blue stars are in today's Albany Herald as the Cancer Coalition of South Georgia is partnering with The Herald to promote colorectal cancer awareness by the publication of a "Blue Star" paper today.
The Herald is featuring the "Blue Star," the symbol of colorectal cancer awareness, on a strip advertisement at the bottom of the front page of the newspaper with a message encouraging readers to get screened. The paper is also displaying the star throughout its social media outlets as a means to encourage people to learn about and get checked for colorectal cancer.
There will also be an ad at the top of the front page Thursday similar to the strip ad running today. A percentage of advertising proceeds from today's edition will be donated to the coalition to help support its community cancer screening program.
Colorectal cancer is the third most commonly diagnosed cancer and also the third leading cause of cancer death in the United States, officials say. Consumer Report recently evaluated 11 types of cancer screening tests and ranked colorectal cancer screening as the most effective screening for both men and women ages 50-75.