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'We Are Albany' video markets the Good Life (VIDEO)

The EDC's 'We Are Albany' is generating positive community response

An image recorded at Albany’s Chehaw Park is part of the “We Are Albany” promotional video that was created by Albany-Dougherty Economic Development Commission staff and Lattimer Communications. (Special photo)

An image recorded at Albany’s Chehaw Park is part of the “We Are Albany” promotional video that was created by Albany-Dougherty Economic Development Commission staff and Lattimer Communications. (Special photo)

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A MillerCoors employee is in one of the 723 clips shot by EDC staff and Lattimer Communications for use in the “We Are Albany” promotional video. (Special photo)

ALBANY — Members of the Albany-Dougherty Economic Development Commission talked as a group for the first time Thursday about one of the EDC’s latest marketing tools, and their response was overwhelmingly positive.

“It’s the emotion in the video that people will respond to,” EDC board member Milan Pitel said after the commission watched the “We Are Albany” video created by staff and Lattimer Communications on an iPhone 5S. The video shows images from throughout the community.

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A shopper looks at clothes in the downtown Albany Verge boutique in a clip from a promotional video shot by Albany-Dougherty EDC staff and a communications firm. (Special photo)

“If I didn’t live here, I’d want to after seeing that video,” board member Jim Deal said.

EDC President Ted Clem said the video had generated more than 8,000 views since being placed on its and various business partners’ websites and Facebook pages.

“The response we’ve gotten to the video from the community has been overwhelmingly positive,” Clem told the board at its regular monthly meeting. “We created it for a special event, and it’s been as well-received as anything I’ve ever seen. It’s giving us and the city some really nice exposure.

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The “tree canopy” that shades Albany’s “avenues” is included in the EDC’s “We Are Albany” promotional video. (Special photo)

“We’ve had a prolonged rollout of the video, and we’re asking our partners to post it on their Facebook pages and embed it on their websites. We expect to continue to get multiple views.”

The EDC board formally approved the Economic Development Commission’s Fiscal Year 2013 audit during the meeting. It had considered that action at its October meeting but voted to table approval until a completed audit report was available.

During reports from the EDC’s Recruitment, Retention and Renewal task forces, board member Miles Espy said Lattimer had “identified the challenges that will be part of their branding campaign” after talking with focus groups from the community. Board Chairman Jay Smith said the reports are encouraging as the community and EDC closes out 2013.

“(These reports) confirm to me that we’re doing the right things,” Smith said.