The Albany-Dougherty Economic Development Commission’s new “Made in Albany” video showcases Albany manufacturers and their products. Here, an area youth enjoys some Combos, a snack made at Mars Chocolate North America’s Albany location. (Special photo)
ALBANY — “Made in Albany,” the second in a series of videos that are being released by the Albany-Dougherty Economic Development Commission, hit the airwaves Tuesday, giving viewers a glimpse into the world of Albany’s manufacturing base.
Featuring images filmed at several of the area’s large manufacturers, the video is intended to showcase not only the diversity of Albany’s manufacturers, but also some of the multitude of products being made in the community and used around the world.
With footage showcasing companies that have called Albany home for years including MillerCoors, Mars Chocolate North America, Equinox Chemical Company, Pfizer, Coats and Clark, Adco, Procter and Gamble and Marine Corps Logistics Base Albany, the video illustrates how area industries turn raw goods into products used throughout the community and across the globe.
“Albany is so fortunate to have the caliber of existing industries and global brand representation that it does,” said Barbara Rivera-Homes, director of marketing for the EDC. “We’re producing everything from combat-ready weapons and equipment to snacks and beers and every day commercial and consumer goods. We have industries in Albany doing amazing things.”
Rivera-Holmes said the “Made in Albany” video serves as a companion piece to the organization’s “We Are Albany” video that was released last fall, and is designed to give viewers in the community and abroad a positive picture of some of the things Albany has to offer.
“The first video (“We Are Albany”) was more of an overarching piece where you saw industry, you saw education, you saw recreation, you saw all of that,” said Rivera-Holmes. “This one really focuses on one aspect, which is that strong manufacturing legacy in Albany. If you look at our largest industries, they are manufacturing, so we wanted to highlight that.”
Like it’s predecessor, “Made in Albany,” designed by the EDC staff and Lattimer Communications, was shot entirely using an iPhone 5S in keeping with the video’s purpose of being used in social media outlets and by community partners who have embraced them as recruitment tools to tell the story of Albany and Dougherty County.
According to EDC Interim Director Justin Strickland, the video also is a way for the EDC and the community to show their appreciate to the many industries that call Albany home, which ties in with the video’s release during the EDC’s Industry Celebration Week.
“Our existing industries recognize the benefits of doing business in Albany and we, as a community, recognize their value,” Strickland said. “They employ our citizens, they invest in the community and they partner to strengthen Albany-Dougherty County. We are so grateful for their commitment to this community.”
In addition to serving as a thank you to existing industries and as a promotional tool for the community, the video is a precursor to the EDC’s rebranding efforts, which will kick off in earnest in May.
While EDC representatives have stayed mum about exactly what the rebranding campaign will look like, they have said that the overall feel will be similar to that of the two videos.
“That was just a taste of what this campaign is going to feel like,” Rivera-Holmes said. “It’s not just a campaign to promote the good things about Albany to those outside of our community. It is a campaign designed, with the input of our community members, to help everybody in town sort of revive that love and that pride that is critical for us to be successful as a community.”
The “Made in Albany” and “We Are Albany” videos can be viewed on the EDC's YouTube channel, www.youtube.com/choosealbany.