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Ben & Jerry's announces four new "core" flavors

Ben & Jerry’s announced its new line with four new flavors, and the company believes it will resonate resoundingly with its “core” consumers.

Ben & Jerry’s announced its new line with four new flavors, and the company believes it will resonate resoundingly with its “core” consumers.

BURLINGTON, Vt. — With the nation caught amidst an impressive winter, complete with polar vortexes, feet of snow in some places and a country-wide cold snap, there’s one sure sign that spring can’t be far away.

Ben & Jerry’s announced its new line with four new flavors, and the company believes it will resonate resoundingly with its “core” consumers.

“We are always looking to make something bigger and better for our fans,” a press release said.

The “Core” line is modeled off Ben & Jerry’s popular Karamel Sutra flavor. The concept includes a core center down the middle of each flavor.

The flavors were created by Ben & Jerry’s team of "Flavor Gurus" at the company’s headquarters in Vermont.

“We are always looking to make something bigger and better for our fans,” said the lead flavor developer, Eric Fredette. “We wanted to blow out the concept of fun flavors, chunks and swirls and take it over the top,” Fredette added.

The four new Core flavors include:

Hazed & Confused: Chocolate & Hazelnut Ice Creams with Fudge Chips and a Hazelnut Fudge Core

That’s My Jam: Raspberry & Chocolate Ice Creams with Fudge Chips and a Raspberry Core

Peanut Butter Fudge: Chocolate & Peanut Butter Ice Creams with mini Peanut Butter Cups and a Peanut Butter Fudge Core

Salted Caramel: Sweet Cream Ice Cream with Blonde Brownies and a Salty Caramel Core

Fans who’ve been lucky to have a sneak peek are quick to point out that each pint becomes a personalized eating experience customized by the consumer. Those who want some of the core fudge, caramel or real raspberry jam in every bite can make it happen. Those who like eating one flavor of ice cream at a time, and then save the core center as a treat at the end have found the right product for themselves. And for those who like to eat the sweet spot out of life, first, the “tunnelers” as they’re known, can pop the lid, grab a spoon and get right to business.

All four of the new fulltime Core flavors will be available this month.

Handmade Core Sundaes featuring a core of hot fudge or caramel between your two favorite flavors will be available in Ben & Jerry’s Scoop Shops beginning this spring.

For more, go to www.benjerry.com.