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Steven Jonhson, 3, holds an enlarged banner of “Skittles” candy as he joins Los Angeles community members at a “Justice for Trayvon Martin hoodie rally” to protest the death of Trayvon Martin, an unarmed black teenager who was wearing a hoodie on the night he was shot and killed by neighborhood watch volunteer George Zimmerman.

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Trayvon Inc: Fla teen's case turns into brand

From the T-shirt and hoodie sales to trademarking slogans like "Justice for Trayvon" to the pass-the-hat rallies that bring in thousands, the case of an unarmed black teenager killed by a neighborhood watch volunteer is quickly turning into an Internet-fueled brand.

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