Dollars & Sense: A Business blog by J.D. Sumner
Want a pricey cup o' Java? Bring in the elephants
By J.D. Sumner
December 7, 2012
In Thailand, enterprising entrepreneurs have convinced...well...someone to pay upwards of $50 bucks for a cup of coffee.
So what makes this coffee so good? What could possibly be the secret to making this masterful roast of Arabica beans?
Black Ivory Coffee feeds their "Special blend" of Arabica beans to a herd of 20 elephants and waits on them to...um...well...do their business.
In this photo taken Dec. 3, 2012, Blake Dinkin, left, watches as a Thai mahout feeds Meena, a 12-year old elephant with coffee beans mixed with fruits at an elephant camp in Chiang Rai province, northern Thailand. Dinkin, 37, a Canadian entrepreneur with a background in civet coffee has teamed up with a herd of 20 elephants, gourmet roasters and one of the country's top hotels to produce the Black Ivory, a new blend from the hills of northern Thailand and the excrement of elephants which ranks among the world's most expensive cups of coffee.
by J.D._Sumner
Sometime later, tribesmen comb through the elephant dung, pick out the beans, washes them and roasts them.
According to the company's founder, the elephants take up to 30 hours to digest and process the beans and that digestive process helps remove the bitterness from the beans, making them smooth and flavorful.
We'll take their word for it.
In this photo taken Dec. 3, 2012, Blake Dinkin, founder of Black Ivory Coffee, holds a basket of coffee beans to mix with other fruits before feeding to elephants at an elephant camp in Chiang Rai province, northern Thailand. Dinkin, 37, a Canadian entrepreneur with a background in civet coffee, has teamed up with a herd of 20 elephants, gourmet roasters and one of the country's top hotels to produce the Black Ivory, a new blend from the hills of northern Thailand and the excrement of elephants which ranks among the world's most expensive cups of coffee.
by J.D._Sumner
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