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Dollars & Sense: A Business blog by J.D. Sumner

Want a pricey cup o' Java? Bring in the elephants

In Thailand, enterprising entrepreneurs have convinced...well...someone to pay upwards of $50 bucks for a cup of coffee.

So what makes this coffee so good? What could possibly be the secret to making this masterful roast of Arabica beans?

Black Ivory Coffee feeds their "Special blend" of Arabica beans to a herd of 20 elephants and waits on them to...um...well...do their business.

Sometime later, tribesmen comb through the elephant dung, pick out the beans, washes them and roasts them.

According to the company's founder, the elephants take up to 30 hours to digest and process the beans and that digestive process helps remove the bitterness from the beans, making them smooth and flavorful.

We'll take their word for it.

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