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Dollars & Sense: A Business blog by J.D. Sumner

MUTED: New law could end annoying TV commercial blaring

Have you ever been sitting in your living room, watching your favorite TV show when, as it heads to a sponsor's message, you suddenly find yourselves on the receiving end of a much louder -- blaring even -- commercial?

Apparently so have lawmakers, and now they say enough is enough.

MORE: Read about the new law here.

The law, called the CALM act -- the clever acronym stands for Commercial Advertisement Loudness Mitigation -- basically requires that commercials be at the same volume levels as the programs that they are shown with. So now, when you turn up the volume to catch every syllable of your favorite TV character's witty dialogue, you won't be blown away by some annoying used car salesman hocking his lemons five times louder during the commercial break.

RELATED: See the 25 best Super Bowl Commercials of All-Time.

Tell me what you think. Has the FCC finally done something that makes some sense? Leave a comment below.

Comments

Nous_Defions 6 months, 1 week ago

While I don't believe this should be a function of our national government, I applaud the idea. Maybe they can also do something about GPB blaring at 2 times the volume of an adjacent channel.

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