American Red Cross to launch Missing Types campaign

The American Red Cross has announced the launch of a Missing Types campaign to bring awareness to the impact of blood shortages.

ATLANTA — The American Red Cross has launched a Missing Types campaign to raise awareness about the unmet need for blood and how donors can help save lives.

During the campaign, corporate and civic brands, celebrities and influencers will remove A’s, B’s and O’s — which make up the main blood groups — from signage, websites and other public-facing platforms to illustrate the role blood donors play.

“When the letters A, B and O vanish from everyday life, the gaps are striking,” officials with the Red Cross said. “And when A, B, O and AB blood types are missing from hospital shelves, patient care could be impacted.”

A news conference was held Tuesday to formally announce the campaign, which is being sponsored by the Sickle Cell Foundation of Georgia and AT&T Midtown.

To donate blood, download the Red Cross Blood Donor App, visit or call 1-800-RED CROSS (1-800-733-2767) to make an appointment or for more information. All blood types are needed to ensure a reliable supply for patients. A blood donor card or driver’s license or two other forms of identification are required at check-in.

Individuals who are 17 years of age in most states, weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.

Blood and platelet donors can save time at their next donation by using RapidPass to complete their pre-donation reading and health history questionnaire online on the day of their donation before arriving at the blood drive.

Follow the instructions at or use the Blood Donor App.

The Red Cross shelters, feeds and provides emotional support to victims of disasters, supplies about 40 percent of the nation’s blood, teaches skills that save lives, provides international humanitarian aid, and supports military members and their families. It is a not-for-profit organization that depends on volunteers and donors to perform its mission.

The Sickle Cell Foundation of Georgia’s mission is to reduce the incidence of sickle cell disease, to monitor the prevalence of sickle cell and to help improve the quality of life for persons afflicted with the disease. To achieve its directives, the foundation sponsors educational programs, conducts sickle cell trait testing, counsels families, supports health care providers and coordinates activities benefiting patients throughout the year.

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