Pepsi billboard

Pepsi billboards, like this one outside Mercedes-Benz Stadium, are visible around Atlanta ahead of Super Bowl LIII. (Staff Photo: Jason Braverman)

If you are anywhere near Atlanta -- and Mercedes-Benz Stadium -- you are seeing a lot of blue. Pepsi blue.

Pepsi has been trolling the city, home of Coca-Cola of course, with billboards, as Atlanta prepares to host the Super Bowl.

Earlier this month, Pepsi, the official soft drink of the NFL, started to paint the international home of Coca-Cola blue. Signs which read "Looks who's in town for Super Bowl LIII" have lit up the Atlanta skyline. Another sign reads: "Hey Atlanta, thanks for hosting. We'll bring the drinks."

“Super Bowl is one of our favorite times of the year and Pepsi will be in full force in Atlanta—in stores, on billboards, on recycling bins and at and around the stadium,” Todd Kaplan, Pepsi’s vp of marketing told AdWeek. “We are working in close partnership with our great local customers, and while we aren’t ready to talk about all our consumer activations in Atlanta quite yet, we do have some fun moments planned on the ground.”

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