SunTrust Park, the short-lived name of the Atlanta Braves’ home ballpark, got its replacement name Tuesday morning.
The three-year-old stadium in Cobb County was introduced as Truist Park during a joint press conference between the Major League Baseball club and Truist, the bank which owns sponsorship rights on the venue. The name change was necessitated by Atlanta-based SunTrust’s merger with North Carolina-based BB&T to create a new bank Truist. The bank inherited a naming rights deal, negotiated by SunTrust, with 22 years remaining.
SunTrust Park debuted in 2017 after moving from the organization’s longtime home in the City of Atlanta.
“SunTrust has been a valued partner, and we look forward to beginning this next chapter with them as Truist,” said Derek Schiller, president and CEO of the Atlanta Braves. “We’re confident that players and fans alike will continue to enjoy and love Truist Park as the home of their Atlanta Braves.”
Truist released new branding Monday that features what it calls Truist Purple, a combination of BB&T burgundy and SunTrust blue. Its new logo features two letter Ts turned on their sides.
Over the next 10 years, Truist will refurbish one youth baseball field a year and name each after the Braves’ home run king Hank Aaron. To celebrate the name change, the Atlanta Braves and Truist are offering all kids (ages 14 and under) a free ticket to attend a Braves game in April (excluding Opening Day).
“As Truist, we stand for better, and that starts with how we approach our partnerships,” said Dontá Wilson, chief digital and client experience officer for Truist. “In working closely with the Braves, we look forward to creating meaningful change in the communities we serve — from cultivating connections in the Atlanta community to creating an engaging fan experience at Truist Park.”
The Braves’ home opener at Truist Park is April 3 against the Marlins, but fans can get a look at the rebranded park Jan. 24 and 25 for the annual Chop Fest event. The park also is slated to host the 2021 MLB All-Star Game.